Donation Dollar.
Not your normal dollar.

With 5 million Donation Dollars currently in circulation and a plan to have 20 million more minted (one for every Australian) – Donation Dollars will soon be all around us. We all have loose change in lots of places – whether it’s in our homes, cars, bags, pockets, or on our bed side tables. But don’t always pay attention to it.  On the two-year anniversary of the launch of Donation Dollar – and with new coins being minted - we felt it was the perfect time to remind Australians about the coin designed to be given and not spent. Our campaign across print, OOH, and press and digital, highlights there's a 'not so normal dollar’ amongst our everyday lives, and encourages Australians to give one, when they find one – helping those who need it the most.

“Each Donation Dollar, donated just once a month, will raise an additional $300 Million for charity each year and $9 billion over the coin’s 30 year life cycle.” — National Treasury of Australia

Campaign Credits
Client: Royal Australian Mint
Executive General Manager, Sales, Marketing & Innovation: Mark Cartwright
Marketing and Communications Manager: Nicolle Keyes
Media and Communications Officer: Annika Scott

Creative Agency: Saatchi & Saatchi Australia
Head of Creativity: Simon Bagnasco
Creative Director: Lee Sunter
Associate Creative Director: Kerem Sekerci
Senior Copywriter: Mac Wright
Art Director: Patricia Casten
Head of Design: Matt AlpassStudio Designer: Christopher Kamis
Head of Operations: Greer Macpherson & Deb Munro
Head of Strategy: Joe Heath
Group Account Director: Lucy Haworth
Senior Account Manager: Emma McLellan

PR Agency: Herd MSL
Strategy Director: Stephanie Bano
Account Director: Sophie Roubicek
Account Manager: Isobel Ramsay
Senior Account Executive: Logan Jones

Production Company: Revolver
Director: Victoria Singh-Thompson
Managing Director/Executive Producer: Michael Ritchie
Executive Producer/ Partner: Pip Smart
Producer: Sarah Nichols
Director of Photography/Stills Photographer: Derek Henderson

Post Production: The Editors
Exec Producer: Nicoletta Rousianos
Post Producer: Adrian Konarski
Editor: Lily Davis

Sound Production: Rumble Studios
Executive Producer: Michael Gie
Sound Designer: Cam Milne

Using Format